Wednesday, 2 May 2007

New web site!

Here we are live with our new website and very excited about the new the “Blog” and “Forum” functions, which hopefully will allow more dialogue and discussions! We though have to admitt these functions are quite new to us – so I hope there is some patience and understanding while we are getting in to this.

There has been little news from us for a while. Major reason for that is due to establishing our own production caused by unsatisfactory outsourcing acitivities. This is a chapter for itself - some of it is addressed earlier in this blog and is also why the website is somewhat more production oriented now.

To launch the new web has been a challenge and as always it means hard work defining and fulfilling: "What is it that our web visitors and potential customers really want to know and see?" We have to admit that we for sometime have been so overwhelmed by our own almost religious experience in multihulls, that we potentially forgot that it is not so obvious for everyone, especially if you have invested in an upmarket monohull.

The major challenge is to present the advantages of a multihull….and of course our Seaon 96crb.

Characteristics like SPEED, COMFORT, TECHNOLOGY AND DESIGN….and on top of that CARBON are not enough to justify the advantage. Obviously this can be applied to a lot of yachts. So how do we tell we are twice as fast (sometimes three times…)? And about our technology – how many yachts are produced in “pre-preg” to achieve top quality light weight laminate….and not only “carbon reinforced”, but 100% carbon? And sailing with very little heeling but still with great power etc.?

Usually when thinking of multihulls many sailors think of top speeds….and yes they are fast! So far I have logged 24, 2 knots (not to steel Mats Leander’s official record 24,8 knots in SWE-1) with the Seaon 96 with 4 persons and (limited!) luggage for a week of racing. That was of course fun, but I much more enjoy sailing in 15-18 knots with Ulrika on a nice day in a sea breeze (approx 10-14 knots of wind in Stockholm on a good day) or even sailing 6-10 knots in very light winds. That to me is the feeling! Before when racing with larger monohulls I did not go cruising. It just wasn’t fun with the kind of yacht the family can handle. Now, when sailing multihulls it is almost the other way around. Everyday sailing is great fun, almost like a dinghy (but not as wet…) and I have the full interior with bunks, galley, marine head and the freedom to go virtually anywhere – remember, with rudder and daggerboards up there is very little draft.

And about design – trimaran is a challenging concept, especially since many of us have a touch of vanity in us. You want a yacht that sticks out at the dock….in positive way that is! Having (over)heard someone describe the Seaon “as hot as a Ferrari” (and that with a full interior) certainly appealed to my vanity.

However, all the above are just the underlying parameters to achieve….we certainly looked for the expression that describes it all and we could not find another way to say it than the “FEELING”. It is really about that.

Have we succeeded in conveying this “Feeling”? How many more out there "feel" the same?